Saturday, January 18, 2014

Krystal Restaurants Are Still Going Strong In The South Since "The Great Depression" In the 1930's

    I was visiting our local Krystal in Bowling Green recently and I noticed some literature about the history of their restaurant that they were handing out to their customers.
    Immediately, when I started reading it, I thought back to my childhood days of growing up in East Memphis, Tenn.., and my first experience of eating at the Krystal located on Popular Avenue across from East High School in the 1960's.  It was probably around 1966 or so and I would say that I was four or five years old.  I remember that there was always a line of customers waiting to get their little, hot burgers with the tasty steam onions on them.  I remember that the small building was built with black and white tile on the inside and exterior with a big silver, "Krystal" ball on top. I also remember one time that my father took brothers and I to a Memphis State (University of Memphis now) football game at the formerly Memphis Memorial Stadium which is now the Liberty Bowl in the late fall in the mid-1960's when was freezing cold outside.  We played Mississippi State and won! Anyway, after the game, we rode in the back of a pickup truck on the way back to our friend's house located in mid-town and we stopped at that Krystal to pick up a couple sackful of those hot, little burgers to warm us up.  Wow, what an awesome memory!
    Here's what the literature says about the restaurant's history. "It was Oct. 24, 1932, when the nation's first Krystal restaurant opened its doors on the corner of Seventh and Cherry Streets in downtown Chattanooga, Tenn., amid the harsh financial times of the Great Depression. Its founders, Rody Davenport Jr. and J. Glenn Sherrill, believed that despite the severe economic upheaval of the times, people would patronize a restaurant that kept spotlessly clean, provided courteous service and offered a good meal at the lowest possible price. Proving this theory true, the restaurant's first customer, French Jenkins, ordered six Krystals and a cup of coffee, all for a bargain price of 35 cents."
    Also, Krystal is a restaurant chain that is based in the South. "A passion that has been passed down from generation to generation, Krystal has become an experience that nearly man, woman and child in the South has shared. As a result, many "Krystal Stories" that directly relate to the company and its products. For years now, customers have been sharing their favorite memories by writing letters and sending emails to the company's corporate office. Recognizing the passion, in 2004, Krystal began recognizing its most devoted customers by inducting them into the "Krystal Lovers Hall of Fame." To commemorate the inductions, each inductee's illustrated likeness is placed on more than one million of the restaurant's famous Krystal Hamburger and Cheese Krystal boxes and used in restaurants across the Southeast."
    And Krystal has been around for years and is still going strong. "Krystal is also keeping an eye to the future as the company invests in new restaurant designs, develops new, unique menu items and expands into new markets across the South-upholding its legacy as a Southern icon by offering that one-of-a-kind taste and personal connection you can't find anywhere else."